Key Account Manager Europe Retail 100% (Fashion, Wellbeing, Electro)

For more than 40 years, the Laurastar group has combined innovation, ambition and excellence to care for and sanitise fabrics and households. The Swiss group's expertise in this field now extends from ironing and fabric care to hygiene systems that protect you and your loved ones from diseases and pests. Thanks to its unique Dry Microfine Steam, Laurastar is now the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Belgium, the Netherlands and Hungary.

Our motivated, well-trained, hard-working, dynamic, responsible and loyal employees, who achieve results and enjoy doing so, are the foundation of our success.

If you would like to contribute to this success, we look forward to meeting you!

We are looking for, for our world headquarters in Châtel-St-Denis, our future

Main role:
Electro-Retail (new territories: UK, Nordics, Czech Republic, Austria & Italy)
• Analyze existing electro-retail distribution & develop our network
• Visit and manage electro-retail Key Accounts
• Monitor full compliance of Laurastar POS with corporate guidelines (look & feel, scenography, merchandising) to ensure premium brand image and consistency across Europe

New Business (fashion, hospitality & wellbeing in Europe)
• Coordinate sales initiatives to support new product launch (wellbeing) during maternity leave of our Business Dev Manager Health
• Support implementation of new distribution channels within Europe that align with strategic priorities
• Set up and test direct sales initiatives within fairs and events in Europe (in particular Germany & Switzerland)
• Active collaboration with the Subsidiaries countries (CH, FR, DE, Benelux) & Marketing team

Key activities:
• Role could be based in Europe, Switzerland is a plus
• Visit of key countries including market visits, retailer visits, reports to LS Management and follow of local sales activations, monitoring of in-store activities
• Manage local commercial discussions with existing and potential new trade partners, perform marketing and brand presentation
• Ensure appropriate deployment of Laurastar central marketing, media and promotional activities guidelines to efficiently drive trade activities and brand building initiatives
• Work closely with central Sales and Marketing teams to establish and execute marketing and communication strategies, ensuring full compliance with Laurastar guidelines and long-term expectations
• Monitor local market, consumer and competition in order to keep LS HQ updated on current and new trends
• Participation to local key events including roadshow as well as major PR, Press, launch & VIP events
• Train, support, monitor and mentor local brand ambassadors in-field to ensure superior product and brand knowledge
• Monitor after sales service local operations according to LS standards

Technical Competencies:
• Bachelor degree or equivalent in Sales & Marketing
• Excellent oral and written communications skills in German and English, French is a plus
• Proficient in modern IT tools and MS Office 365 (Word, Excel, PPT, Teams, etc…)
• Analytical skills with usage knowledge of a BI tool like Qlik, Tableau, Salesforce

Soft skills:
• Work philosophy in accordance with Laurastar’s DNA :
• Have a creative and agile mindset - be resourceful to deliver results
• Demonstrate ownership - be solution-oriented
• Show respect and trust - cooperate & listen to other’s opinions
• Strong team player with excellent interpersonal skills
• Excellent communication, presentation and interpersonal skills
• Adaptability to work with a remote team and in a multi-cultural environment
• Willing to travel within Europe (50%)

Experiences:
• Proven experience in Sales, Business Development or Retail marketing preferably in consumer goods industry
• Knowledge of selective retail and high-end products category
• Understanding of technical consumer’s good sector is a plus

What Laurastar has to offer:
• A Swiss family business with passionate teams
• A dynamic, modern environment
• Possibility of teleworking