Our clients are well-known brands that reach thousands of consumers every day. We work with a combination of domestic ecommerce businesses and multinationals across multiple markets.
We’ve been operating in the UK since 2007 and have expanded into France, Spain, Brazil, Ireland, the Netherlands, Belgium and Mexico. We’ve developed many longstanding client relationships, as well as in-depth sector expertise.
As part of our expanding International business, we’re now looking for a skilled:
ABOUT THE ROLE
The Retention Specialist is managing the implementation of customer loyalty and retention initiatives across all markets.
KEY RESPONSABILITES
Digital marketing campaigns
- Lead customer retention and loyalty efforts by managing the development of effective segmentation strategies and the creation and deployment of customer programs to reduce churn.
- Manage copywriting, design, development, targeting, scheduling, and reporting for international campaigns to ensure the right messages and products are positioned to the relevant target audience with a keen eye on ROI.
- Campaign creation, planning, delivery and measurement process.
- Segment, personalize and deploy retention materials.
- Conduct A/B testing on material to optimise retention metrics.
- Ensure winning tests and customer programs are deployed across all markets.
- Working closely with different stakeholders to ensure consistency of campaign across all channels.
Digital marketing projects
- Demonstrable project management ability and have the expertise to work on multiple projects at the same time.
- Initiate and coordinate transversal and international digital marketing and CRM projects with different stakeholders: Acquisition, Product, Reputation, Contact Centre, Creative and Production teams to improve key performance indicators.
- Initiate and coordinate digital projects for improvement and innovation via CAPEX enhancements.
Reporting & Analysis
- Report on results on multi-variate testing in order to guide improvements.
- Using CRM and Analytics tools to drive analysis on campaign performance and develop customer data insight.
- Propose new tests based on gaps spotted through analysing retention related data.
Day to Day
- Update and maintain websites through CMS editing
- Modify and improve mailings using theMarketing Automation platform
- Monitor and optimize the chatbots
- Initiate, create and review tests with IT team (developers and QA)
- Monitor deliverability and action when required
- Maintain external partner relationships
- Support the team wherever needed
Communication
- Ensure all changes and campaign results are documented and communicated to management and wider business unit.
- Implement processes and documentation to provide a clear vision of retention activity to all business units.
QUALIFICATIONS
- 4 to 6 years’ experience in managing digital marketing campaigns and projects in an international environment.
- Understanding the different customer’s channels and how they interact.
- Ability to manage and lead multiple projects at the same time.
- Flexibility to adapt to a growing business with developing challenges.
- Analytical and strategic mindset.
- Understanding of SEO, SEM and CRM.
- Knowledge of Tag Management System, CMS and A/B Testing tools.
- Excellent communication skills – copywriting or content edition is a plus.
- Excellent level of English both verbally and in writing, able to manage business and technical conversations (meetings, phone conference…) – native speaker is a plus.
- French or other European language is an asset.
- Strong team player.